Blog

Personalized Vision for Everyone

6/3/2020

Until I dove into the art of opticianry, I had never realized the amount of detailed work and precision that went into crafting a pair of eyeglasses. Growing up, I remember my siblings and friends jumping online for glasses, then waiting for their package. My question is, to what extent will you sacrifice your eyesight for a bargain?

The Truth About HD Lenses

3/17/2020

I'm going to get on a soap box for a minute and talk about a term that has created a huge misconception in the optical world: "HD lenses". If you're reading this, I am sure at one point in the past few years you have either been sold or been marketed the all powerful HD lens. But, let me clear the fog for you here. There is no such thing. There is however a higher tech lens option.

Why not Insurance?

4/9/2019

I have had several people ask me lately "why don't you accept vision insurance?" or instead of asking they just sort of stand surprised with a wide-eyed look on their faces secretly thinking "Yeah, no...I'm going somewhere else for glasses." Some have told me point blank that we won't make it in business without it. So why have we as a company decided against it? Please, allow me to enlighten you on the matter...